Nice videomix from the people behind Skinemax.
SMASH TV presents MEMOREX
STARRING RONALD McDONALD
Memorex is the advertising industry’s collective wet dream. The sequel to Smash TV’s critically acclaimed “Skinemax”, Memorex is a 50 minute VJ odyssey, a tribute to an entire generation who grew up with only a TV and a VCR for a babysitter.
Sourced from over forty hours of 80s commercials pulled from warped VHS tapes, Memorex is a deep exploration of nostalgia and the fading cultural values of an era of excess. It’s a re-contextualization of ads – cultural detritus, the lowest of the low – into something altogether more profound, humorous, and at times, even beautiful.
Digging up long forgotten memories for a generation who spent their formative years glued to the boob tube, Memorex is a veritable nostalgia nuke for children of the 80s. Endless beach parties, Saturday morning cartoons, claymation everything, sleek cars, sexy babes, toys you forgot existed, station idents, primitive computer animation, all your favorite sugary cereal mascots, and so much more. An ode to the hyper consumerism and sleek veneer of a simpler time.
